Stand Out From The Crowd
Promotion and marketing are crucial steps in the process of releasing music for any record label.  In the current age of digital downloads it is easier than ever to make music available to listeners and customers, so it is more important than ever that customers know your product is available and then feel compelled to buy it.  

Generate Feedback and Hype
Kahua’s core services focus on 'tastemaker' promotions; those activities that generate hype around music prior to release and at the time of release.  This gets key opinion formers such as A-list club DJs, respected radio DJs and influential magazines, websites and blogs supporting your music.  It also generates invaluable information and feedback which can be used in your subsequent marketing activities.  The positive impact that influential DJs, magazines and radio shows can have on your music should not be underestimated; these are the people that spread the word and give it the stamp of approval customers look for.

It is important to remember that as well as individual music buyers, a record label’s customers include distributors, download sites and record stores.  These people often require information on the hype supprounding your music ahead of the release date to help push your music and consider it for feature spots.

Raise Your Profile
A structured promotions campaign over time will help to raise your overall profile.  Consistently reinforcing your message to key tastemakers will generate greater overall interest in your music and brand, as well as making customers, record shops, download stores and distributors take more notice.

Test Marketing
The data and feedback gathered from conducting a promotional campaign can help you to see which songs and remixes are being particularly well received.  This can then guide the focus of your future marketing activities.  It can also help you decide on which tracks or remixes you put forward for commercial release and which you decide to hold back.

Income Streams
Actively promoting your music can generate additional income streams from a number of sources.  For example, being played on certain radio stations generates royalties.  If DJs know about your music and are supporting it then they are more likely to include it in their charts, most importantly those on download stores, which are a big driver of sales.  Promoting your music also increases opportunities for it to be included on compilations or licensed to other users such as larger labels or those working in other territories.