Kahua has built up a strong reputation within house music through our contacts, expertise, knowledge and targeted approach to promotions.  When our CDs drop through a letter box or an email arrives in an inbox, the recipient automatically knows that the music will be relevant to them.  This has resulted in us achieving very high feedback rates for the projects we work on.

Kahua offers services in the area of Tastemaker Promotions (carried out before release) and Comsumer Marketing (at the time of release).

Tastmaker Promotions Services

We offer a comprehensive service covering the three main areas of tastemaker promotions:

• Club DJs
• Specialist Radio
• Press

We work closely with record labels to provide tailor-made and realistic services based on their requirements and budget.  Our pricing includes options for individual releases and longer term campaigns.  The nature of dance music means that there is a focus on single and EP releases, however, we feel that there is still a great benefit in building up consistency and interest over a period of time.

The following sections provide more detail on each of the three core areas:

Club DJs
We use a state-of-the-art mp3 delivery and feedback collection system, which generates very high feedback rates (usually above 70%) compared to standard email or CD delivery methods.

We handle all of the adminstrative tasks - the record label simply provide us with the music, artwork and any supporting information and we do the rest.  We provide regular updates while the campaign is in progress and a final feedback report at the end, which can be used in subsequent sales and marketing activities.

The DJs who receive the music are hand-picked for every project we work on to ensure the most relevant people get the music.  We currently have in excess of 400 contacts including the main players in the house scene.  Our database includes A-list DJs such as Sandy Rivera, Derrick Carter, DJ Sneak, Steve Lawler and Roger Sanchez.  Our flexible approach allows the label to have as much input as they want in deciding who receives the music.

Specialist Radio
Our radio mail outs include a combination of physical CDs and mp3 delivery software to ensure the highest likelihood that the music will be played.  We target specialist shows ranging from Radio 1 through to influential online stations, depending on the music and its radio potential, and hand pick the most suitable shows and DJs.

As with Club DJ mail outs we handle all of the administrative tasks, including writing a press release and burning CDs.  We provide regular feedback from DJs and information on the plays received while the campaign is in progress and as part of the final feedback report.

Press
We offer two press services.  The first is aimed at achieving reviews of new releases and is targeted at reviewers at specialist magazines and influential websites.

The second service is aimed at acheiving features, interviews and articles.  This is generally recommended when a label has a bigger project to promote such as an artist album or mix compilation.

As with the other services we will produce a press release and CDs and report all feedback.  Our press services are focused on the UK but we also work with a selection of key magazines in other countries.

Consumer Marketing Services

Email Services
Kahua will design an HTML email including images, links, sound clips and supporting sales information which is ideal for targeting potential customers with a professional and easy to use email.  The email is sent to the Kahua database and can also be forwarded to a label or artists own mailing list.

Kahua can provide a facility to allow labels and artists to gather email addresses and build their own database.

Messageboard/Forum Services
Kahua will design a forum post including images, links, sound clips and supporting sales information which is ideal for targeting potential customers.  This can then be posted onto relevant messageboards and forums.

Business Development
We also offer advice on all aspects of promotions and running successful record labels, alongside guidance on publishing, retail and other areas of the music industry.

We pride ourselves on our reliable, responsive, efficient and transparent approach, together with a detailed knowledge of the industry and a passion for the music we work with.